This is the Supersize Bed designed and built by Cecilia Careyand Harry Parr. It looks suspiciously like a giant pack of McDonald’s fries. All the fries are actually removable pillows though, so you and a sleepover friend can use them to try to beat each other off the bed like American Gladiators.
"The Supersize Bed is a collaboration with architectural foodsmith Harry Parr. The supersize style chip bed is both compelling and functional. Taken out of their ‘carton’, an armful of chips can be stacked up as flexible bolster cushions"